In this day and age, it is hard to imagine a business without an online presence. Ecommerce has become an important part of the business strategy for many companies. It is not only a channel to reach out to more customers but also a way to increase the company’s revenue.
The importance of eCommerce for a business can be seen in the following ways:
– It provides a platform for reaching out to more customers and increasing revenue
– It increases customer engagement
– Online stores are cheaper than physical stores
Customers determine whether the e-shop is easy to use or not first by its appearance. Seeing such online consumer behavior, platforms have published several store templates for business users to lower the difficulty of Shopify web design. On the other hand, Shopify also allows experts with sufficient coding knowledge to build customized details on top. It fulfills different types of users’ needs and pushes the eCommerce trend to another level back in the days when people still thought establishing their website was extremely hard and time-consuming.
Shopify in different places
Shopify not only focuses on the ease of use of the website development functions but also on more features that are deeply related to online transactions – online payment methods. As a branch that is targeting Hong Kong clients, Shopify Hong Kong has added FPS, PayMe, and AliPay as payment methods as it sees the increasing trend in these tools’ usage in Hong Kong. There are many reasons why e-payment methods are important for a business. However, the most important one is that it is the most convenient way to make payments. It does not require any physical currency and it can be done from anywhere in the world. Shopify helps the owner to achieve this.
Shopify Marketing
Shopify Marketing is not only about social media, as usually discussed by others. It also supports SEO development and email marketing for online businesses.
SEO: A process of ranking content on search engines, like Google and Bing. It helps people find what they are looking for more easily. Search engines are always trying to provide the best results to their users, which means that they have to rank a website that is relevant and has quality content higher than sites with low-quality content. If your site ranks high on the search engine results page, it will get more traffic from people who are searching for something specific. Some Ecommerce agency focused on SEO-related services in recent years. It indicates the importance of SEO and how businesses are also competing in another form for brand exposure and awareness nowadays. Shopify allows users to make SEO efforts easily, which could reduce a great amount of effort in future SEO.
Email Marketing: Email marketing is a way to communicate with your customers and prospects. It is a process of sending messages to your customers through email to promote products or services. Data helps brands conduct email marketing by showing them what their customers want, which channels are most effective, and who their prospects are.
Email marketing is one of the most effective ways for brands to reach out to their target audience and promote their products or services. Data helps brands conduct email marketing by showing them what their customers want, which channels are most effective, and who their prospects are.
With Shopify, the gathering and analysis process of data becomes handy and easy.
When we are establishing a store in the virtual world, not only should we focus on the Online store setup, but also on details like marketing features as mentioned. Detailed planning should be drafted before the business starts to increase the possibility of running a “successful” business. You might consider including the following things in your plan:
- STP (Segmentation, Targeting, Positioning) of your business
- Key claims and selling angles of your products/services
- Competitor Analysis
- Finance Analysis
- IT-related Research
- Marketing Plan
- Website development planning (could be specific to platforms you use like Shopify development)
etc.
Hope this article helps provide you with some insight into e-business!
